Paid Promotion Vs. Unpaid Promotion: Should You Pay to Promote YouTube Video?

Video promotion is perhaps one of the most important aspects of marketing these days since it is not limited to music and entertainment only. Videos these days are the most important marketing elements which are widely used in various industries and that is why there is a huge demand for video promotion services.

But the debate always raises whether the paid promotion is better than the unpaid promotion. Do you need to pay to promote YouTube video? Well, it is fairly impossible to say which is better since both promotion approaches have their own perks. A comparative discussion of the features of these two approaches can make it easier to understand.

Paid Promotion vs. Unpaid Promotion

There is an array of professional agencies offering paid promotion services for YouTube videos. Even professional YouTubers and influencers can also provide such services. On the other hand, unpaid promotional approaches are done by creators only. These personal approaches work as free promotion.

Features of Paid Promotion

• Enhanced Web Traffic

Professional agencies are well-versed in the technicality of promotion and they are capable of offering organic web traffic through their network. It improves the online visibility of the videos and the YouTube channel which can help you to grow a bigger fanbase. They also target relevant audiences and niches to assure a high conversion rate.

• Increased Online Engagement

Since paid promotion can target relevant audiences, the online engagement on the video content gets automatically improved. Not only views but there is a fair growth in the number of likes, comments, and shares as well. Your fans will try to connect with you more which will offer a potential boost in social buzz as well.

• Boost in revenue

Improved traffic and engagement help to get more views and subscriptions which offer a potential boost in earnings as well. The creators can enjoy increasing passive revenue.

Features of Unpaid Promotion

• Absolutely free

Unpaid promotional plans are absolutely free of cost. So, personal approaches can offer better ROI since you don’t have to invest. It is more like a time-taking consistent process to play by the algorithm of YouTube.

• Authentic and long-lasting

Unpaid promotions are done by personal approaches and each step in the process is handled by the video creators only. Even if there is a promotional approach through content marketing, the artist writes the content himself without availing of paid service. Thus, it is truly organic and authentic. The impact of such organic approaches lasts long and helps generate more exposure.

• Ways to improvise

Since unpaid promotions do not cost anything, the creators have plenty of room for improvisation in their promotional approaches. Simply by improving their video content regularly, the popularity of the channel can increase much. Other than that, they can personally pitch to different media platforms, blog sites, and news portals to get more media coverage. The promotional trends are constantly evolving and unpaid promotion offers the freedom to make quick improvisations.

Bottom Line

Every promotional approach comes with its set of pros and cons. So, it is crucial to have a better assumption of the results before proceeding with any particular promotion for YouTube videos. Check the aforementioned features and opt for the most suitable option for yourself.